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February 19, 2008
Text for Kroo Bay
Save the Children is trying to bring down the high infant mortality rate in Sierra Leone’s Kroo Bay slum through an internet campaign that’s creating a direct relationship between donor and recipient.
In Kroo Bay, about 10 million infants die each year from disease and hunger. Save the Children has created a system that lets people make donations by sending a simple text message.
By texting one of seven words—WATER, NUT, NET, BLANKET, JAB, THERM, SALTS—to the number 81819, donors can track exactly where their money is going. Those words correlate to water, peanut butter, mosquito nets, rehydration salts, and vaccinations. Each item has a predetermined cost, ranging from $2 to $10.
Save the Children has created a Kroo Bay campaign website to compile footage and stories from residents and aid workers living in the slum. Check out the campaign’s interactive websiodes.
Sumedha Sood is a 2007 fellow in the Academy for Alternative Journalism at Northwestern University's Medill School of Journalism. The former assistant editor at the Center for American Progress, she is a frequent contributor to WireTap and AlterNet.org.
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